The 5 Marketing Tools Every Online Marketer Needs
In point of fact, the general consensus among experts, is that previously, before the current advent of the predominance of the Internet in international trading when facsimile and telex trading were the supreme medium for the business, there had existed a reasonably robust and viable market, although small, for the intermediary agent. Such that it was rather common for an intermediary to occasionally get to a contract closing stage and to close deals and earn at least reasonable commission incomes. But that there has NOT been such an intermediary market lately for some years now, since the new Internet era. But rather, that such a market for the intermediary has essentially been dead for all but the most skilled and experienced intermediary in the market today – killed in part, though by no means completely, by the preeminent use of the Internet medium by the Internet trader and intermediary.
In short, the new reality of today is that while, in the days before the Internet, the average broker, agent or other intermediary or ‘middleman’ involved in international trading generally and successfully closed deals and earned decent income with at least some modest frequency, quite to the contrary, such broker or agent or other intermediary who operate in this current Internet era, on the other hand, hardly closes any deals or earns any income in the business any more.
There are many factors which account for this. Briefly summed up, they range from the dramatically increased number of scams and fraudsters in the business, made much easier by the shield of anonymity provided by the Internet, to relative lack of proper training, skills or knowledge in the fundamentals of the business prevalent among the modern class of brokers and other intermediaries as a result of the easiness of requisite qualification for one to become an Internet “broker” or intermediary, to the element of the increased pervasiveness of “The Joker Broker” mentality and behavior among the Internet-era brokers, agents & other intermediaries. However, all these various causative factors being duly considered, perhaps the single, overarching, most paramount consideration accounting for the woeful failure and inability of the modern broker and the intermediary to successfully do business, could simply be subsumed into this one central theme and be summed up as follows: the use of, and reliance upon, badly flawed and erroneous methodology, rules and procedures for oil deals on the part of the modern class of intermediaries in doing business – a class of intermediaries that is often typically notorious for being particularly untrained, misguided and uninformed as to the actual and proper way of doing the business.
Most unfortunately, frequently the end result of the above reality, is that by largely relying upon and using such misguided and badly flawed methodology and procedures in doing business, such brokers and agents, who are notorious, as well, for often being overzealous, self-consumed and desperate to find a buyer or make a quick commission at all costs, essentially become, themselves, actually the biggest obstacles to themselves and fellow brokers and agents in successfully closing deals or making money in the oil trading business!But, probably the most impactful but pervasive way and manner in which the overzealous and misguided broker/agent intermediary frequently constitutes himself (or herself), whether intentionally or unintentionally, into a crippling obstacle, rather than an aid or facilitator, to successfully doing petroleum deals or closing one, is basically by their use of methodology and procedures which are badly flawed and erroneous, unrealistic, unreal, impracticable, and oftentimes downright pie-in-the-sky like and comical.
A classic example of that, is the frequent resort by many Internet brokers and agents to use of the arcane procedures such as the ‘LOI,’ ‘ICPO,’ ‘NCND,’ ‘BCL,’ etc., in doing business. According to many respected experts and seasoned practitioners in the trading field, the employment of procedures such as these by any supplier or intermediary, is virtually an automatic marker which immediately gives away the user as a trade slot roma amateur or intermediary and a failure who not only lacks the requisite training or knowledge of the proper trading procedures, but who apparently has never successfully closed any deals, and never will. In deed, to a seasoned buyer (or the agent of one), getting a sales offer from a supplier or agent which opens with such terms and procedures, is typically a clear marker which automatically sets off an alarm bell in such a buyer’s head, spelling danger and potential doom to the buyer. As one expert put is, “In fact the presence of many of these terms are considered to be signs of Advance Fee Fraud, by knowledgeable players and law enforcement.”
“When a deal starts off with ‘send ICPO with BCL or Soft Probe, NCND and IMFPA,’ this is ‘broker language.’ Those that know broker language know what this means: ‘I’m a joker broker. I don’t have any real product for sale, and I don’t know anyone who has any, so I want you to give me an Irrevocable Purchase Order with your full financial details disclosed, so I can run around with your order and your money in my hands, looking for product, and the next thing you see will be your company and banking details exposed to the whole world, running around unsecured on the Internet between thousands of other joker brokers.’ “
Fundamentally, the primary reason that the use of such procedures are generally viewed by experts as badly flawed and improper, and as often constituting the biggest obstacles to many a broker or agent in successfully closing deals or making money in oil trading business, is rather simple: those procedures and methodology are simply inappropriate or unworkable and impracticable, pure and simple! They are inappropriate and unworkable within the context of the real world of business environment in which they are trying to operate or do business. And consequently, because those procedures and methodology are of such nature, they invariably fail, and inevitably never work. Why? Basically, because suppliers who receive such stupid procedures from intermediaries or potential buyers, being already sickened by those kinds of procedures, just can’t be bothered to reply to them, while similarly, the end buyers won’t be bothered with replying to equally stupid and sickening offers from sellers. In consequence, the result is that the only people supposedly ‘trading’ are merely the misguided intermediaries passing around make-belief ‘deals’ from one misguided intermediary to another, essentially consisting, for the most part, of shoving around the usual inappropriate or unworkable procedures like the ‘LOI.’ ‘BCL,’ ‘ICPO,’ and unverified ‘POP.’
In deed, say some experts – most of whom often characterize these procedures in derogatory terms like ‘unsafe,’ ‘impracticable,’ ‘misguided,’ and ‘misused’ – many a time even the intermediaries, themselves, who employ these terms and procedures are fully well aware that they have not been able to close a deal in months, even years, of using these badly flawed terms and procedures, and probably never will. But yet, these experts add, these intermediaries will not admit that these methods are flawed and have not gotten them any deals in the past, and each new intermediary in the ‘broker chain’ just continues, any way, to pass the flawed copied methods down the unending ‘daisy chain,’ from one broker/agent intermediary to the other in their make-belief ‘deals’ and ‘trading.’
Given the central reality we’ve just sketched above to the effect that these procedures and methodology are often inappropriate or unworkable, and that they invariably result in failure and no income on the part of the Internet intermediaries, a major curious question of immense relevance, is this: Why then? Why then is it that these Internet intermediaries generally refuse to use the correct oil deal procedures but plunge ahead, any way, and still engage in doing business using precisely those same badly flawed and unproductive procedures? Or, to put it another way, what forces or interests apparently impel them to keep conducting business that way, any way, such that, in effect, by conducting business that way, that precise role that such intermediaries play generally makes them, whether wittingly or unwittingly, a prime obstacle on their own path, and on the path of most other intermediaries, in being able to close deals or to earn income?
Many insightful experts and keen observers have noted, for example, that many of these arcane procedures being employed by these Internet intermediaries (the LOI, ICPO, BCL, NCND, etc), are actually usually not initiated or required by the principal traders (i.e., the buyer or the seller) involved in the business, but are merely the personal inventions and initiatives of the overzealous intermediary types created, designed, improvised, and used largely by them to gain for themselves some undue control in the trading process, and, most importantly for them, to avoid “circumvention” by other intermediaries in a deal, and, thereby to create or justify getting paid a commission income, themselves, in a deal.
A good case in point for illustrating the above point, is the frequent resort to the use of the so-called “LOI” (Letter of Intent) by Internet agents and intermediaries in initiating trade offers. The use of the LOI (Letter of Intent) document is a central procedure common among many present-day Internet brokers and intermediaries, and some sellers, as well. Basically, these brokers and intermediaries would frequently demand that any intending or interested buyer should first present the LOI document in showing and initiating an interest in a trade offer or making a purchase. And, according to such intermediaries, intending buyers should do so because, they say, by signing such a document at the very beginning of the selling process and handing it over (through them, of course!) to a supposed supplier of a product, that gesture, they claim, constitute a great demonstration of legitimacy of interest on the part of the would-be buyer, and would be showing that he (she) is “serious” about making a purchase.
Yet, except for these Internet traders and intermediaries who habitually persist in using these procedures, virtually all credible and respected experts in the industry point out – and, to my knowledge, no credible sellers or buyers, or even intermediaries, dispute this fact or have proven otherwise – that this document is essentially a legally worthless, meaningless, and even dangerous piece of paper, which is of no legal force or effect whatsoever, and is legally nonbinding and absolutely unenforceable upon any of the relevant parties involved in a deal, whether it be the signer of the document (the buyer), or the seller to whom it is given, or the intermediary.
Which, again, logically evokes the original question, WHY? Why then do these Internet traders and intermediaries continue to use or insist on prospective buyers using the LOI procedure in initiating their trade deals and offers, even though it is not only an absolutely worthless procedure that is of no real effect or legal meaning to any credible buyer, but essentially constitutes a major obstacle to a serious intermediary in ever being able to close a deal, and even though this document squarely falls under the infamous category of the kinds of procedures that are, in the words of Davide Papa and other respected experts on the subject, so “unsafe, inappropriate, impracticable, unworkable and misused,” that “anyone attempting to do business with these types of intermediaries [who use them], will also be unable to close a deal or collect a cent in commissions, no matter how long they trade for or how hard they try.”?
The answer is that the central clue simply lies directly in the reality imbedded in this statement by Toby Winson, a keen analyst of the issue, in his essay titled, the “Joker-Broker-Land”: “More than 95% of the time, the LOI is written by a broker, not by the seller, and, for the most part, these brokers have just cut and pasted information that they obtained from other brokers. Thus all of the conflicts and errors in the [LOI] are copied and pass[ed] along from joker to joker.”
In other words, invariably, these intermediaries insist and persist in using the LOI and other similarly ill-fitted joker broker type documents (when, in fact, all rational reasons would dictate otherwise), mainly for reasons that are simply selfish and somewhat personal and have absolutely NOTHING whatsoever to do with wanting to do good, legitimate, successful business or wanting to attain any level of wholesomeness relating to the business, itself. Nor anything having to do with the securing, preservation or “protection” of the legitimate interests of the supplier involved in the deal. But, rather, have everything to do with their own personal, selfish financial self-interest and agenda, and with their own obsessive concern with landing for themselves a legitimate supplier and/or buyer of a product and for earning a commission.
The point is that the evidence is strong that often times, many overzealous, super ambitious, aggressive brokers and agents, especially the obscure or scam-oriented ones, who represent themselves as sellers’ representatives or mandates largely through Internet contacts or communication, or even claim to be the actual crude Sellers, themselves, employ the LOI merely as a tool to quickly “corner and box in” a prospective buyer to commit to a purchase deal with them right upfront. That is, to commit before the prospective buyer may possibly demand that they provide their business profile or show him something tangible to demonstrate that they really represent, or are, legitimate sellers. Thus, such intermediaries, or sellers, would persistently demand that the prospective buyers hurry and issue them an LOI right upfront purportedly as proof that they are “serious” about making the purchase. And, as for the intermediary himself, what he deems as the most critically important matter for him is that, by having that LOI document signed and submitted to him (presumably for the intermediary’s onward transmission of it to the supposed “seller” of the product), the intermediary himself – and NOT necessarily the supposed supplier or seller – shall have quickly “cornered and boxed in” the prospective buyer and secured his commitment to the intermediary, even if not to the buyer.
Many a time, especially in a case involving a supposed seller who is either a fake seller or does not actually have any crude in hand yet, or an unscrupulous aspiring seller’s agent or broker who actually has not acquired a crude supplier (seller) yet, buyers may issue a purported ‘seller’ an LOI only to find out that there is no seller on the other end. This happens a lot in situations where you have an hungry or overzealous agent or facilitator who is still struggling to get a real supplier, and by extracting this LOI from an unsuspecting buyer, this facilitator can commit the buyer to the agent or facilitator only for him then to start hustling to find a seller or supplier.